Here are 5 of the best Account-based Marketing quotes to INSPIRE you into action.

NUMBER 1 from Patricia Collins, IBM

“Don’t use your ABM (account-based marketing) knowledge to work out what gift to send. That feels like you’re buying them. Use it to find something you genuinely have in common”

NUMBER 2 from Tim Bollish, Market Research Manager, LinkedIn

“ABM is currently more than a third (36%) of digital marketing budgets in B2B”

NUMBER 3 from Liam Doyle, SVP of Product Management, Salesforce

“If you don’t have marketing and sales aligned and using the same set of data, then you’re not really doing ABM”

NUMBER 4 from Jessica Fewless, VP of ABM Strategy, Demandbase

“With ABM, we’ve moved from a margarita glass to a champagne glass when it comes to our approach to marketing. In the old-school world, marketing would run as many demand gen programmes as they could, get as many leads [and] names as they could, put them in the top of the funnel — or the top of the margarita glass … a very small percentage of those would actually flow through to close-won business. In an ABM world, it’s much more like the champagne glass. It’s a much narrower top of funnel because you’re focused on a very specific, discrete set of your accounts: your target account list”

NUMBER 5 from ABM is B2B, Sangram Vajre and Eric Spett, the excellent book on ABM

“Sales teams care about only one thing, and that isn’t your marketing leads.

No, they care about the accounts they need to close this month or quarter.

If you deliver engagement and leads in the accounts they are working on, you will be their hero”